Short but sweet: how digital ‘singles’ can boost your author profile

Dark Dates

One of the criticisms of the digital book market is that it puts pressure on authors to constantly churn out new material: that on top of the ‘book a year’ demands of mainstream publishers, authors are now expected to produce digital-only short stories to keep their profile high and, of course, bring in extra income. (Although these are generally priced very low, for writers as popular as Tess Gerritsen and Lee Child – both of whom have successfully embraced this model – a lot of 99p sales soon add up). Short stories are now often used as ‘promos’ for new novels, either priced low or given away free in the weeks before a novel is published (a strategy used by Marcia Clark, for her Rachel Knight novels).

My reaction to this trend – both as a fan and a writer – is a positive one, and I must admit my…

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