Offline Book Marketing

chrismcmullen

Juror 1389

OFFLINE MARKETING

A new indie author’s best asset may be offline marketing.

Many new indie authors either (A) don’t market at all or (B) only market online because that seems easier. With many thousands of authors marketing online, it’s hard to stand out, and the top online marketers have already built up huge followings.

There are great opportunities offline. There is less competition for discovery offline, which gives you greater chances of success.

Plus, there is a huge benefit that’s on your side when you market offline.

It’s more personal.

Personal interactions, especially where the prospective readers enjoy that interaction, are more likely to:

  • Check out your book.
  • Review your book.
  • Recommend your book to others (if they enjoy it).
  • Ignore critical reviews on your Amazon product page (so if you run into bad luck with your first few reviews, this is your best chance of stimulating sales despite those…

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You Want Followers, but you NEED Fans.

DeAnna Ross

Quality Over Quantity in Social Media Not all social media followers are created equal. You want FANS not just followers.

Facebook is changing again! Facebook is cruel to the small business / Authors!

Wait.

Before you pick up your pitch forks or WORSE throw up your hands and start throwing money at Facebook’s “boost” and other moneymaking gimmicks… let’s all take a deep breath and talk about what Social Media really means.

Now, I’ve chatted about this before in a previous blog: Keeping Social Media Social. There’s a lot of good stuff there so take a minute and go check it out. I’ll wait.

Back?

Okay….

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My Platinum Rules of Writing

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksExciting stuff! The prestigious Indies Unlimited published a guest post by me a couple of weeks ago, titled “My Golden Rules of Writing.” I’m republishing here under a new name, to separate it from my previous Golden rules post. It’s nothing you haven’t read before in this blog, but it’s a fresh spin on things.

I was particularly intrigued by a comment made: “different people will get different things [from the post] … some folks may see it as satire, while others may be appalled.”

As such an interpretation hadn’t occurred to me, I wonder what you make of it.

Anyway, here it is: my Indies Unlimited guest post, in all its glory! 🙂

My Golden Rules of Writing

Writers seem to fall into one of two camps: Those who love following the rules and those who love to break them. My view? The rules taught in workshops and classrooms only matter to…

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Vote, vote, vote!

Nicholas C. Rossis

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksI have a small favor to ask of you nice people: The Rave Reviews Book Club, which you may remember from my earlier posts, is having its annual Rave Awards.

Anyone can vote (not just members), and I have entered my blog in the best blog category. So, if you like what you’ve been seeing so far here, please consider voting for me. It won’t take more than a minute of your time, and it will be much appreciated (playfully batting eyelashes)! 🙂

While you’re there, you may also want to check out the rest of the categories, including best book trailer and best interview. Oh, right: I have also entered the best interview category, as my interview on the shelf with Nonnie Jules, RRBC President, is one of the contenders.

If you have read this far, thank you. If you’re considering voting, double thank yous. And…

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Guest Post: 4 Quick Reads to Improve Your Book Marketing Strategy

Nicholas C. Rossis

You may remember Ryan Shepherd from his previous guest post on my blog, “Sell More Books Through Amazon Links“. He’s here today to share some of GeoRiot’s tips on Book Marketing.

 4 Quick Reads to Improve Your Book Marketing Strategy

From the blog of Nicholas C. Rossis, author of science fiction, the Pearseus epic fantasy series and children's booksMarketing a book can feel like trying to talk at a death metal concert.

It’s hard to get heard.

Thousands of new books are published every day and each one is vying for the attention of the masses. This makes your interactions with potential readers more precious than ever before. Our previous collaborative post on Nicholas’ blog discusses how to make these precious interactions a positive experience for everyone involved.

In this post we offer up four quick reads from the GeoRiot blog that will help you further refine your book marketing efforts. These tips and tools will help you gain a deeper understanding of your online audience, squeeze every penny out…

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Amazon Is Attracting New Kindle Unlimited Customers This Holiday Season

chrismcmullen

Unlimited Reading

KINDLE UNLIMITED

When I visited Amazon’s home page today, there was a large advertisement to receive $40 off of a Kindle with a free six-month subscription to Kindle Unlimited.

That’s a compelling offer. It will surely create many new Kindle Unlimited customers.

It’s a temporary promotion, but it seems like a sign that Amazon may be working to bring more readers into Kindle Unlimited.

The readers will go where the authors are and the authors will go where the readers are.

Presently, there are 700,000 titles in Kindle Unlimited. It’s not all from KDP Select: There are about 100,000 books in Kindle Unlimited from smaller traditional publishers (including some popular titles, like Harry Potter).

If you love to read books, you can surely find worthwhile reads among those 100,000 titles from smaller traditional publishers or the 600,000 KDP Select titles.

There may be some indie authors pulling out of…

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